‘Lock her up’ was one of the most common ones he had crowds of people chanting.” “One of the memorable memes he used during the campaign was about jailing Hillary. “ has telegraphed in shorthand and memorable phrases what his intent might be,” Brehm said. Brehm views slogans and taglines as verbal memes. John Brehm, a political science professor at the University of Chicago, said memes are simple and memorable methods for a political candidate to communicate their campaign’s platform, intent and message. 20, former President Barack Obama wished former Vice President Joe Biden a happy birthday using the format of their “bromance” meme, which involves an image and made-up dialogue between them. While memes may have started as a form of anonymous communication, they’re now big business, and politicians as well as large corporations such as Denny’s and Taco Bell are using them. Since April 2016, the word “meme” has been searched the most on two different weeks, that of the presidential election and Trump’s inauguration, according to Google Trends. 3–9, 2013, according to Google Trends data. 6–12, 2016, during the last presidential election, compared to a search value of 18 percent Nov. have significantly increased over the past five years, with their height of popularity and search value reaching 99 percent Nov. Internet searches for the word “memes” in the U.S. Memes have been around for decades but recently swelled in popularity because of the increase in social media use. “Meme” comes from the Greek word mimema, which translates to “imitated.” British biologist and writer Richard Dawkins coined the term “meme” and compared them to biological genes in his 1976 book, “The Selfish Gene” because they carry information and are transmitted to other people but are also able to change and evolve. The user, who asked to remain anonymous, responded via Twitter with “We memed Hillary right out of the White House, bitches! #MAGA.”įrom “Bad Luck Brian” to Trump’s hair being compared to miscellaneous objects such as an ear of corn, memes have changed communication in politics. Some meme creators are even claiming victory for Trump’s election, such as Twitter personality and meme creator anti-Hillary Clinton account-who was asked by The Chronicle whether memes made an impact on politics. Some fear there is a dark side to the humor: Because memes function as instant branding, they are a substitute for the reasoned analysis that is supposed to inform constituents’ choices when considering political elections. Memes were a potent force in the 2016 Presidential election, used to both support and demonize candidates and to define Clinton and Trump more vividly than their actual words and actions did. Simple and memorable at a glance, memes are humorous texts, images, gifs or videos that can be informative, entertaining and often divisive when used in the political arena. I said probably is no good and took a pass. In a genius parody of Trump’s Twitter brag about “probably” being named Time Magazine’s Person of the Year, British tennis player Andy Murray tweeted, “Bbc just called to say I was PROBABLY going to be named sports personality of the year but I would have to agree to an interview and a major photo shoot. Videos borrow a clip from Hillary Clinton’s carefully crafted campaign announcement in which she says, “I’m getting ready for something too I’m running for president,” and then cut to shots of people getting ready to do everyday things like take a shower. Seated behind the Resolute Desk in the Oval Office, President Donald Trump signs an executive order with much fanfare, but when he holds up the document, it shows a hand-drawn cat, labeled “kat.” Make Memes Great Again: dark, divisive and dank
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